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Variable Print

Digital Printing

Most print companies that buy a digital press don’t always understand its full potential and more importantly, how to utilise it!

Great for short runs, but where they really come into their own is that every item can be different – from subtly different to daringly different! Your vision, your choice!

Digital presses allow for literally endless opportunities for creative, engaging designs and intelligent UID’s and coding. The only limit is your imagination!

Variable data can be used for brands and retailers to engage with customers. It can also be used to ensure authenticity of a product – especially in markets where counterfeiting is rife. Personalisation is another growth market for brands, giving the customer the opportunity to create a unique gift for a loved one or themselves. The opportunities have no bounds and no two projects are the same.

Endless opportunities

The changes required could be as simple as including a sequential number to adding a unique competition code to win a holiday. Just about anything on the label or packaging can be variable, such as images, text, 1D & 2D codes, colours, backgrounds etc.

Understanding the various options and technologies available and how to combine them can be daunting. That’s where we come in. We’re here to help – to provide a conduit between design agencies, brand owners, retailers and printers to ensure your project exceeds your expectations.

We can assist by advising you how to realise your design or even produce the print-ready files for you, simplifying the process further.

We’re also experts in creating data, from simple sequential numbers through to complex designs with hundreds of variable elements. No task is too big or small… and we rise to a challenge!

Click here to contact us for more information